Brand identity, social media
TruckersFM
November 20, 2023
TruckersFM - Brand Identity & Social Media
My work with TruckersFM started halfway through 2023. I were approached with the goal of reworking their Social Media output, which had seen a dip in content, and production. Having existing knowledge on the brand, and their audience, I were happy to get straight to work, and follow an existing design requirement, and guidelines, to produce content that they were proud of.
This was successful initially, and laid the base of what would become their more successful social media campaigns.
"Richie Media is our go-to for graphic design! Always a quick turnover, with high quality, professional graphics. Richie is always friendly and quick to respond!" – Ben Coyle, TruckersFM
The management team were more than happy with the work that I provided them, I went on to provide regular support with alternate branding for events, such as TFM8, the stations 8th Anniversary, alongside working towards curating branding for their Halloween, Christmas and New Year celebrations.
Gladly, TruckersFM were happy with the work that I were producing for them, so much so that I’ve been invited to create more for the brand, including work on their chart show, The Most Played Chart, in addition to assisting in the production of making modern designs, and shaping the whole brand to a new standard, following trends, and developing social media programming.
Heading into the latter stages of 2023/Early 2024 – I worked on producing content for TruckersFM, and have been invited to work with them as their dedicated Social Media Manager.
Please see below for a gallery of work that I have done so far, for TruckersFM.
TruckersFM - Brand Identity Refresh
Within TruckersFM, 2024 became an opportunity to “Refresh” their Sound, and with this, we cascaded parallel with a Brand Refresh.
We worked closely with the TruckersFM team to give them a sleek minimalistic look, providing them with a refresh that they can call modern, trendy, and sleek. The design took a number of different approaches, however keeping to the recognisable play-button was a call to action, and we did this with successful results.
Please see below for a gallery of work that I have done so far, for TruckersFM, which includes the Brand Refresh.
contact@richie.media
MOBILE
07436 941816
Copyright © 2023 Richie Media