Brand identity
FATE
January 15, 2025
FATE - BRAND IDENTITY
Egyptian Ran “Fate” is like no other; starting out as a VTC, “Virutal Trucking Company,” for Euro Truck Simulator 2 in 2023, they aimed to provide a new community of enthusiasts who believed in quality at it forefront, and looked at developing people that believed in equality; and the company of each other. They invited everyone to join, and to be the most welcoming group around. They are made entirely out of love, and their community shows this, having over 100+ Drivers as part of their company.
"Richie Media always exceeds expectations with their creativity and professionalism in their work!" – Shxn., Nowt.
Richie Media were approached by Fate at the start of 2025, looking to refresh their brand to become a community for people to come together, instead of remaining soully a VTC. Through strong communication, we were able to capture the vision that they were looking for; incorporating a flame-style into our design. Using the flame with a play on words to cerate the letter “A” – we were able to create something both modern and minimalistic whilst achieving everything of what the client were looking to achieve.
Please see below for a gallery of work that I have done so far, for Fate.
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