A recent client of mine; Laurence Scott, requested that we enhance his broadcast personality with a brand identity.

Its proven in the industry, that building a brand for yourself is important, and he wanted just that. Sticking to the brief of a modern, minimalistic, and sleek design with geometric elements proved to satisfy the brief. After a number of back and forth conversations, and a number of trials, the final product that I developed proved a key element of the design.